Google Adwords - IM - Trading Campaigns

In this case, one-time work was carried out on creating commercial advertising campaigns for a large online store with different groups of goods. Below is an example of the structure of the advertising campaign, in which groups of goods were detailed, for each subgroup separate groups of ads are created, which will allow you to flexibly manage rates and budgets in the future depending on the efficiency of the different sections of the site. The lists of minus words were also developed and added.