Google Shopping for Ukrainian Shoe Manufacturers
Contextual Advertising
Online shop, Ukrainian manufacturer of skin shoes.Service: Google Shopping.Region: The whole of Ukraine.Advertising budget: 500 UAHThe goal is to increase the number of sales.The work on the launch of trade campaigns is divided into two stages.The first step is a technical part - the creation and setting of the Google Merchant Center account, which includes:
Verification of website compliance with Google Merchant Center
Create a Google Merchant Center account;
Property of the site;
creation of the TZ on the fide and formation of the fide;
checking and downloading into the FID system;
The second step is the robot in the Google Ads account:
establishment of trade campaigns according to the developed structure;
Viber and testing of strategies;
analysis of effectiveness;
launch of intelligent campaigns;
The launch of dynamic remarketing.Through the trading campaigns we can get:
in several times greater the volume of target traffic at the same costs as on search campaigns, for the cost of the low value of the click (in the aforementioned case, it is 0.03 UAH.and the
high coefficient of transactions, at the expense of information;
The low cost of transactions, at the expense of the low cost of transition to the site and the high coefficient of transactions.
Verification of website compliance with Google Merchant Center
Create a Google Merchant Center account;
Property of the site;
creation of the TZ on the fide and formation of the fide;
checking and downloading into the FID system;
The second step is the robot in the Google Ads account:
establishment of trade campaigns according to the developed structure;
Viber and testing of strategies;
analysis of effectiveness;
launch of intelligent campaigns;
The launch of dynamic remarketing.Through the trading campaigns we can get:
in several times greater the volume of target traffic at the same costs as on search campaigns, for the cost of the low value of the click (in the aforementioned case, it is 0.03 UAH.and the
high coefficient of transactions, at the expense of information;
The low cost of transactions, at the expense of the low cost of transition to the site and the high coefficient of transactions.