Period: August 2021 – April 2022
Campaign Type: Smart Campaign (cross-network automation)
Objective: Run automated lead generation for Fix & Flip Loans with minimal manual setup
What Was Done:
Launched Smart campaign with auto-bidding and machine learning targeting
Combined performance across YouTube, Display, and Search networks
Analyzed device performance, time-of-day efficiency, and network delivery
Results:
Main campaign: 204,678 impressions
Average CPV: $0.10
Total Spend: $219.82
Most impressions via YouTube (93% of views)
Mobile users accounted for 64–67% of reach
Conclusion:
Smart campaigns delivered consistent branding and lead potential across multiple channels with minimal management effort.
Campaign Type: Smart Campaign (cross-network automation)
Objective: Run automated lead generation for Fix & Flip Loans with minimal manual setup
What Was Done:
Launched Smart campaign with auto-bidding and machine learning targeting
Combined performance across YouTube, Display, and Search networks
Analyzed device performance, time-of-day efficiency, and network delivery
Results:
Main campaign: 204,678 impressions
Average CPV: $0.10
Total Spend: $219.82
Most impressions via YouTube (93% of views)
Mobile users accounted for 64–67% of reach
Conclusion:
Smart campaigns delivered consistent branding and lead potential across multiple channels with minimal management effort.