GoogleAdwords: 164 conversions to the Italian food store
Contextual Advertising
Project: Italian food store (official representative of Casa Rinaldi)
Advertised Groups of Products:
The Italian coffee
The Italian Cake
3) Olive oil
The Italian Sauce
Stages of work:
Stage No. 1 He worked “heat” keywords on some groups. For example, the “Oil Oil” request was no sense to add to the campaign without the “price” attachments, “buy” etc. as the request is common.
Stage No. 2 He worked deeply minus words to cut off the excess requests that eat the budget.
Stage No. 3 Created relevant ads + sales add-ons in it (telephone, details, additional links, address)
The Results:
The number of clicks: 1 053
Average CTR of Advertisements: 17.54 %
The average price of the click: 1.49g
Conversions: 164 (order, calling to the telephone number, viewing contact information)
#GoogleAdwords #contextadvertising #internet store
Advertised Groups of Products:
The Italian coffee
The Italian Cake
3) Olive oil
The Italian Sauce
Stages of work:
Stage No. 1 He worked “heat” keywords on some groups. For example, the “Oil Oil” request was no sense to add to the campaign without the “price” attachments, “buy” etc. as the request is common.
Stage No. 2 He worked deeply minus words to cut off the excess requests that eat the budget.
Stage No. 3 Created relevant ads + sales add-ons in it (telephone, details, additional links, address)
The Results:
The number of clicks: 1 053
Average CTR of Advertisements: 17.54 %
The average price of the click: 1.49g
Conversions: 164 (order, calling to the telephone number, viewing contact information)
#GoogleAdwords #contextadvertising #internet store