Google Ads grant $10k/m for non-profit foundation

Google Ads grants require meeting stringent criteria for high quality and effective advertising campaigns. Client Ricco Mortensen's educational project is at the intersection of the expensive niche of search traffic - business and education, marketing, and online entrepreneurship.

We have tested and put into operation several new strategies as well as carried out copywriting of ad creatives and some division by regions in Europe to improve the overall quality of the advertising office setup. This allowed us to identify the most promising areas for advertising with high conversion rates and CTR, as well as understand what was messing up the statistics to keep working with Google Ads Grant.