Grooming advertisement in Poway, California

A client from the USA contacted us. City of Poway, California.
They had a grooming business that served local clients. They wanted to attract new clients.
Initially, we tried the more familiar Facebook and Instagram to attract new clients.
We ran several advertising campaigns that did not yield the desired results, and we moved away from the idea of promoting through these social networks.

Next, we decided to develop contextual advertising as one of the most popular advertising channels in the USA.
To start working, we:
- checked and optimized the Google listing for promotion in the local market;
- analyzed the competitors' offerings;
- created a semantic core for launching contextual advertising.

In the first month, search ads + location ads were running, which did not bring the desired results. The cost of conversion (phone call, form submission) was about $70.
An interesting nuance: calls from Google ads are automatically transmitted to the advertising cabinet analytics. We can track the phone numbers that called, the duration of the call, and the area code from which the call was made. I believe this capability provides a huge opportunity for optimization and analytics.

In the following month, we created:
- a YouTube channel where we uploaded specially shot videos for advertising;
- specifically wrote scripts for the videos and filmed them;
- launched a new Performance Max campaign without focusing on the location.

Overall, this yielded excellent results. The clients received numerous calls and clients. Subsequently, we continuously support these advertising campaigns and generate a large number of leads.