Contextual advertising for Avon

A client has approached us with a request to set up advertising on Google. The client had previously launched ads, and the results did not impress him (ROI 250%), which was too low of a result.

The order of our collaboration:
1) Checking and setting up analytics. The first thing we started with was analyzing the analytics and setting up conversions. We set up technically correct conversion tracking from scratch, which allowed us to scale the advertising effectively in the future.
2) Setting up Google Merchant Centre. We uploaded all products into the data feed. We optimized the products. This allowed us to launch shopping ads soon and scale up.
3) Setting up a search campaign to check audience interest. Currently, we continued to use search advertising with a fairly low ROAS, as the client is satisfied that customers from search show great interest in collaboration, and there are successful cases where a buyer became an Avon Representative in Ukraine and now orders a lot of cosmetics on a regular basis.
4) Setting up product advertising and scaling.
5) Launching the Performance Max shopping advertising campaign.
6) Analyzing effectiveness and scaling.