130+ applications at 260 UAH for the medical center
Short description: Promotion of a private clinic in Khmelnytskyi under strict medical moderation by Google. Reduced the cost of applications and scaled campaigns through Performance Max.
Results in numbers (period 16.07 – 20.09.2025)
Spent budget: 36,100 UAH
Conversions obtained: 131 (calls + forms)
Average cost per lead (CPA): 256 - 275 UAH
Number of clicks: 6,400+
About the project
Client: Inspira Clinic — a medical center in Khmelnytskyi (specialties: gynecology, dermatology, cosmetology, trichology). Collaboration period: Working from 01.05.2025 to the present (the case details the results for 2 months of the active phase). Task: Stable increase in the number of appointments for consultations and procedures.
Challenges and difficulties (Why it was not easy)
Strict Google moderation: The medical theme falls under the policy of "Personalized advertising: health." It was necessary to meticulously write ads to pass moderation and avoid a ban for "Personal Hardships."
Technical tracking limitations: The client did not have end-to-end analytics or CRM integration for transferring offline conversions. Call tracking did not capture all calls, so we implemented manual data reconciliation with administrator tables for accuracy.
Local market: Low query frequency in the region and an undeveloped demand for specific procedures.
What was done (Strategy)
1. Working with creatives and offers: Created a large number of photo and video creatives. Used specific price offers (for example, "Comprehensive examination for 1550 UAH"), which significantly increased CTR and filtered out non-target audiences.
2. Strategy evolution: from Search to PMax
Stage 1 (Search): Initially launched classic search campaigns to capture "hot" demand. This provided quality leads but was expensive for scaling.
Stage 2 (Performance Max): After accumulating statistics, switched to the Performance Max strategy. This allowed reaching YouTube and the media network, resulting in a breakthrough in application price and increased lead volume.
3. Segmentation of services: Campaigns were divided by services (Trichology, Cosmetologist, Gynecology, Dermatology), allowing flexible budget management depending on the service's profitability.
Conclusion
Despite challenges with moderation and the absence of CRM, it was possible to achieve a stable flow of applications at a price of ~260 UAH. The client continues cooperation, and we are scaling new areas.
Results in numbers (period 16.07 – 20.09.2025)
Spent budget: 36,100 UAH
Conversions obtained: 131 (calls + forms)
Average cost per lead (CPA): 256 - 275 UAH
Number of clicks: 6,400+
About the project
Client: Inspira Clinic — a medical center in Khmelnytskyi (specialties: gynecology, dermatology, cosmetology, trichology). Collaboration period: Working from 01.05.2025 to the present (the case details the results for 2 months of the active phase). Task: Stable increase in the number of appointments for consultations and procedures.
Challenges and difficulties (Why it was not easy)
Strict Google moderation: The medical theme falls under the policy of "Personalized advertising: health." It was necessary to meticulously write ads to pass moderation and avoid a ban for "Personal Hardships."
Technical tracking limitations: The client did not have end-to-end analytics or CRM integration for transferring offline conversions. Call tracking did not capture all calls, so we implemented manual data reconciliation with administrator tables for accuracy.
Local market: Low query frequency in the region and an undeveloped demand for specific procedures.
What was done (Strategy)
1. Working with creatives and offers: Created a large number of photo and video creatives. Used specific price offers (for example, "Comprehensive examination for 1550 UAH"), which significantly increased CTR and filtered out non-target audiences.
2. Strategy evolution: from Search to PMax
Stage 1 (Search): Initially launched classic search campaigns to capture "hot" demand. This provided quality leads but was expensive for scaling.
Stage 2 (Performance Max): After accumulating statistics, switched to the Performance Max strategy. This allowed reaching YouTube and the media network, resulting in a breakthrough in application price and increased lead volume.
3. Segmentation of services: Campaigns were divided by services (Trichology, Cosmetologist, Gynecology, Dermatology), allowing flexible budget management depending on the service's profitability.
Conclusion
Despite challenges with moderation and the absence of CRM, it was possible to achieve a stable flow of applications at a price of ~260 UAH. The client continues cooperation, and we are scaling new areas.
Khmelnitskyi 
Available for hire