GTM and Google Analytics 4
Data Processing
The task:
The task is to transfer users' actions from the site to Google Analytics 4 for detailed analysis.
What was done:
1 . Google Tag Manager container is installed for convenient code management and event transmission to analytics.
The 2nd A technical task was written to add an expanded trade module to the site and verified the work of the event code.
3 . Tags and triggers are created in Google Tag Manager to transmit e-commerce events in Google Analytics 4.
and 4. Increased events and conversions in Google Analytics 4 and verified their correct work.
The task is to transfer users' actions from the site to Google Analytics 4 for detailed analysis.
What was done:
1 . Google Tag Manager container is installed for convenient code management and event transmission to analytics.
The 2nd A technical task was written to add an expanded trade module to the site and verified the work of the event code.
3 . Tags and triggers are created in Google Tag Manager to transmit e-commerce events in Google Analytics 4.
and 4. Increased events and conversions in Google Analytics 4 and verified their correct work.