How to get through social evidence

The animal instinct is present not only to animals, but also to humans. Only hierarchy is determined not by force, but by social status and material position. Applying to the gender instinct, you can manipulate man, and this is successfully used in advertising companies: “the new generation chooses Pepsi”, use the Axe deodorant and all the girls will be yours, the best friends of the girls – this is the diamonds. The constant instinct in marketing is called social evidence - a psychological phenomenon that occurs when a person cannot determine the preferred way of behavior and acts like everything.