Hello!
I’m Oksana Hranovska, a Lifecycle Marketing Leader with over 10 years of experience building retention strategies, customer journeys, and automated marketing communication systems.
I help businesses transform disconnected channels — email, chatbots, push notifications, and messaging platforms — into a coordinated lifecycle architecture that drives repeat purchases, LTV growth, and long-term customer relationships. I also have experience leading retention marketing teams, building effective processes, setting goals, and taking responsibility for business outcomes.
I am a certified partner of Mailchimp, Klaviyo, SendPulse, Omnisend, Moosend, Zoho CRM, and other leading email marketing and CRM platforms.
I offer a full range of lifecycle marketing services, including:
Developing retention and lifecycle marketing strategies
Designing customer journeys and automated communication workflows
Implementing and optimizing CRM marketing programs
Creating, managing, and analyzing email campaigns
Setting up and optimizing chatbots for Facebook Messenger, Telegram, and Viber, including AI-powered solutions
I share my expertise through my LinkedIn newsletter, Lifecycle Anatomy, and my Substack publication. I also contribute to Ciente.io and Medium and am the author of books on email and lifecycle marketing published on Amazon.
I’m open to lifecycle and CRM consulting engagements, strategic projects, audits, building and optimizing retention systems, and long-term partnerships with eCommerce, SaaS, and digital businesses.
![Customer Journey Mapping Workbook [Free Audit Tool]](https://content.freelancehunt.com/cdn-cgi/image/format=auto,fit=crop,width=250,dpr=1,gravity=top,height=250/snippet/e135afcc-dc4d-4953-a526-4268bdf0fd8c/2058870/1781262106412.jpg)
