Hünnap — Turkish brand of natural products and vitamins
Contextual Advertising
Hünnap — a Turkish brand of natural products, including extracts from carob trees, black mulberries, vitamins, and dietary supplements. The brand's products are positioned as an alternative to refined sugar and artificial sweeteners, as well as a means for detoxification and strengthening the immune system.
Task: increase online sales through the brand's website in Ukraine, reducing the cost of conversion and stabilizing the flow of customers. Before the campaign started, the results were not stable, and the cost per application fluctuated almost twice as high as expected.
Strategy and work stages:
1. Market and target audience analysis
Identified 3 main segments: parents, eco-consumers, and those avoiding sugar — this helped set precise targeting.
2. Campaign segmentation
Divided Google Ads by products (extracts, vitamins, supplements) to avoid competition within the account and effectively allocate the budget.
3. Conversion optimization
Chose the “Maximize conversions” strategy so that the Google algorithm could learn faster and reduce the need for manual intervention.
4. Creative testing
Tested different messages. The best-performing highlights were “sugar-free” and “naturally from Turkey.”
5. Real-time analytics
Connected Google Data Studio for daily monitoring. This allowed for quick responses and maintained a stable CPA.
Results
- Conversions: increased from 71 to 232 — a +227% growth over 5 months.
- Cost per conversion: decreased from ₴199 to ₴76, which is 2.6 times cheaper.
- Total volume: over 981 conversions throughout the campaign period.
- Average CPC: only ₴3.31 with stable reach.
- ROI effect: after the third month, the campaign began generating 54% more sales at the same budget.
Task: increase online sales through the brand's website in Ukraine, reducing the cost of conversion and stabilizing the flow of customers. Before the campaign started, the results were not stable, and the cost per application fluctuated almost twice as high as expected.
Strategy and work stages:
1. Market and target audience analysis
Identified 3 main segments: parents, eco-consumers, and those avoiding sugar — this helped set precise targeting.
2. Campaign segmentation
Divided Google Ads by products (extracts, vitamins, supplements) to avoid competition within the account and effectively allocate the budget.
3. Conversion optimization
Chose the “Maximize conversions” strategy so that the Google algorithm could learn faster and reduce the need for manual intervention.
4. Creative testing
Tested different messages. The best-performing highlights were “sugar-free” and “naturally from Turkey.”
5. Real-time analytics
Connected Google Data Studio for daily monitoring. This allowed for quick responses and maintained a stable CPA.
Results
- Conversions: increased from 71 to 232 — a +227% growth over 5 months.
- Cost per conversion: decreased from ₴199 to ₴76, which is 2.6 times cheaper.
- Total volume: over 981 conversions throughout the campaign period.
- Average CPC: only ₴3.31 with stable reach.
- ROI effect: after the third month, the campaign began generating 54% more sales at the same budget.