Project Information
HydroGroup specializes in the repair of hydraulic cylinders for special equipment.
Task
Attract applications for hydraulic cylinder repair services.
Our Solution
* Geo — Astana and Almaty, where the repair shops are located. Target audience — men aged 25–60 from the municipal, construction, and agricultural sectors.
* The client offered favorable conditions (free delivery, prices lower than original spare parts) — these advantages were emphasized.
* Created static and video creatives demonstrating the repair process. The video format performed the best.
* Additionally launched a campaign with a lead form.
Result
When the client became dissatisfied with the price and quality of applications, we tested messaging on WhatsApp — a very popular channel in the region. This allowed us to reduce the cost per lead by almost half, while the quality of applications significantly increased.
Advertising Budget
$2367
Leads
317
Average Cost per Lead
$7.47
HydroGroup specializes in the repair of hydraulic cylinders for special equipment.
Task
Attract applications for hydraulic cylinder repair services.
Our Solution
* Geo — Astana and Almaty, where the repair shops are located. Target audience — men aged 25–60 from the municipal, construction, and agricultural sectors.
* The client offered favorable conditions (free delivery, prices lower than original spare parts) — these advantages were emphasized.
* Created static and video creatives demonstrating the repair process. The video format performed the best.
* Additionally launched a campaign with a lead form.
Result
When the client became dissatisfied with the price and quality of applications, we tested messaging on WhatsApp — a very popular channel in the region. This allowed us to reduce the cost per lead by almost half, while the quality of applications significantly increased.
Advertising Budget
$2367
Leads
317
Average Cost per Lead
$7.47