Task
Achieve the target cost per conversion within the KPI of 150–450 UAH and scale the volume of leads.
The challenge lies in the initial conditions: the client had previously worked with several agencies, there were ongoing transitions between accounts, and there was no access to Google Merchant Center and Analytics (the client is an intermediary).
Our solution
* Performance Max + DemandGen as the main channels; search was used minimally due to high cost per click.
* Each product had a separate landing page and a separate campaign, allowing for precise comparison of effectiveness.
* Three ad groups: broad audience, interest/demographic signals, and special segments.
* Custom audiences and dynamic remarketing through DemandGen.
Result
The combination of Performance Max + DemandGen significantly outperformed search campaigns in terms of cost/effectiveness. We maintained the cost per conversion within the KPI of 150–450 UAH even without access to analytics — and scaled the volume of leads.
Achieve the target cost per conversion within the KPI of 150–450 UAH and scale the volume of leads.
The challenge lies in the initial conditions: the client had previously worked with several agencies, there were ongoing transitions between accounts, and there was no access to Google Merchant Center and Analytics (the client is an intermediary).
Our solution
* Performance Max + DemandGen as the main channels; search was used minimally due to high cost per click.
* Each product had a separate landing page and a separate campaign, allowing for precise comparison of effectiveness.
* Three ad groups: broad audience, interest/demographic signals, and special segments.
* Custom audiences and dynamic remarketing through DemandGen.
Result
The combination of Performance Max + DemandGen significantly outperformed search campaigns in terms of cost/effectiveness. We maintained the cost per conversion within the KPI of 150–450 UAH even without access to analytics — and scaled the volume of leads.