iHunt: Romanian leader in the production of rugged smartphones

iHunt — Romanian leader in the production of rugged smartphones, tablets, and smart home devices. The main goal of the project was to increase brand awareness in the Ukrainian market, attract new customers through Google Ads, and optimize the cost per conversion.

Task
The main task of this project was to develop and implement an effective digital strategy focused on:
- Increasing iHunt brand awareness in the Ukrainian market.
- Attracting customers via Google Ads with a focus on products: rugged smartphones, smart home devices, and charging stations.
- Optimizing advertising costs and reducing the cost per conversion.

Results
During our collaboration with iHunt, we achieved significant results that confirm the effectiveness of the chosen advertising strategy:

Total budget: ₴66,067.78
Impressions: 708,971
Number of clicks: 12,833
Average cost per click (CPC): ₴5.15
Conversions (calls, chats, inquiries): 103
Number of sales: 23
Sales volume: ₴362,285.00
ROAS: 5.48 (each hryvnia invested brought in 5.48 hryvnias of revenue)
Website conversion rate: 0.18%

Throughout the work, we gradually optimized campaigns, reducing the cost per click and increasing the number of conversions. The best months showed ROAS over 20, indicating high efficiency of the configured advertising.

These results confirm that the chosen promotion strategy not only increased sales but also significantly improved the profitability of advertising investments, strengthening iHunt's position in the Ukrainian market.