Local business Riznoriz

Riznoriz - a local business specializing in milling and laser cutting of materials, as well as creating unique custom-made products. The company approached us with the goal of increasing the number of orders after purchasing new machines, as clients from acquaintances and "word of mouth" became insufficient.

Tasks
- Attract new clients for the company in milling and laser cutting of materials, since existing orders through acquaintances and "word of mouth" became insufficient.
- Load new machines with regular orders, using Google Ads as the main channel for attracting clients, as potential customers are already searching for such services.
- Optimize the website to increase conversion, creating new pages for different services, adding new blocks and relevant texts.
- Set up and maintain effective advertising campaigns on Google (search and display network), testing strategies, adjusting targeting, and reallocating the budget for maximum results.

Results
The project was worked on for half a year. During this time, we completely redesigned the website, which increased the conversion rate from 5% to 15%. This was a huge plus for contextual advertising, because without interfering with the ads, we managed to reduce the cost per lead by 3 times.