VIP Lake Travis: water business
Contextual Advertising
VIP Lake Travis — a water-based business where tens of thousands of tourists gather on the lake each season. Everyone wants to relax by renting a boat, but demand peaks only for a few months. For the company, this means: in the shortest possible time, "squeeze" the maximum from advertising while staying within the budget. The task is to generate leads without going into the red.
VIP Lake Travis approached us with a typical seasonal business request: in summer, applications increase, along with competition and lead costs. The client was looking for a strategy that would not only reduce expenses but also consistently maintain a flow of customers. Based on a combination of Google Ads and Performance Max, we achieved a reduction in lead cost to $10.46, and the number of applications increased by 31%. This case is a clear guide for any seasonal business on how to keep results within the budget.
Results
- Lead cost for VIP Lake Travis decreased by 65% (from $26.95 to $10.50)
- Overall CPA dropped from $18.31 to $10.50
- Number of leads increased by 135%
VIP Lake Travis approached us with a typical seasonal business request: in summer, applications increase, along with competition and lead costs. The client was looking for a strategy that would not only reduce expenses but also consistently maintain a flow of customers. Based on a combination of Google Ads and Performance Max, we achieved a reduction in lead cost to $10.46, and the number of applications increased by 31%. This case is a clear guide for any seasonal business on how to keep results within the budget.
Results
- Lead cost for VIP Lake Travis decreased by 65% (from $26.95 to $10.50)
- Overall CPA dropped from $18.31 to $10.50
- Number of leads increased by 135%