IM Children's Goods | Revenue ≈ 2,064,451 UAH | ROAS ≈ 1,209%

Niche: Online store for children's products

GEO: Ukraine

Service: Google Ads (Google Shopping + Performance Max), turnkey

Completed works:
- Comprehensive project development: advertising, analytics, and website improvement.
- Setup and optimization of Google Ads and Google Merchant Center.
- Setup of Google Analytics 4 (GA4) and Google Tag Manager.
- Creation, optimization, and scaling of shopping campaigns and Performance Max.
- Development of advertising account structure and campaign segmentation based on various principles to enhance advertising effectiveness.
- Analysis of product assortment and preparation of technical tasks for refining the product feed.
- Website analysis and preparation of recommendations for improving user experience and conversion rates.
- Setup of purchase tracking, their value, and other conversions at all stages of the sales funnel.
- Work on increasing sales and improving return on advertising investment.
- Continuous testing of new solutions and searching for growth points.

Results:
Impressions — 4,469,859
Clicks — 93,276
Average cost per click — 1.83 UAH
Purchases — 645
Conversion value — 2,064,451 UAH
ROAS — 1,209%
Advertising budget — 170,810 UAH

Summary:
A comprehensive promotion system was built for the project through Google Shopping and Performance Max with ongoing work on advertising campaigns, product feed, and the website. This allowed for over 640 purchases, ensured over 2 million UAH in conversion value, and achieved a ROAS of over 1200%.