Implementation of CRM and data-driven strategy development
Case EVAkovrik
Success at every step: A story about the successful implementation of CRM at Evakovrik company and its impact on increasing repeat sales by 30%
Client
The company "EVAkovrik" has been on the Ukrainian market for over 6 years, specializing in the production of custom car mats made of EVA material. Known for its high-quality products that meet international standards. It has a significant business turnover and over 50 employees.
Task
In 2021, the company EVAKOVRIK approached us to replace their outdated CRM system. It no longer met modern requirements and could not satisfy current business processes. Our task was to select and adapt a new CRM system that meets the company's needs.
Result
We presented five suitable CRM systems to the company EVAKOVRIK, comparing their capabilities. We conducted a detailed study of the business processes and identified areas for optimization. We found a lack of necessary tools for e-commerce in the previous system.
Our business analyst conducted a deep financial analysis, which led to the following results:
The percentage of delivered packages increased from 92% to 97%, reducing the number of returns.
The overall CPO decreased by 28%, increasing the product margin by 12%.
The share of repeat sales increased from 13% to 44%.
Thanks to the implementation of the new CRM system, the company EVAKOVRIK significantly improved its business processes and achieved impressive results in sales and customer service.
What we did for this
Based on our experience, we developed clear criteria for selecting a CRM:
Full coverage of business processes: All departments, including customer service, work in a unified system.
A single working platform for managers: Task-manager provides efficient project management.
Flexible settings for rights and access: Different levels of access for employees.
Integration with sales and communication channels: CRM integrates with the website, social networks, and telephony.
After connecting all sales channels and tracking contacts, we conducted sales analysis, created cross-cutting analytics, and identified the most profitable sources. We optimized the marketing budget, leading to an increase in leads, a decrease in CPL, and high conversion rates. As a result, the CPO indicator decreased by almost 30%.
In the customer service department, we reorganized processes to improve response speed. We introduced a ticket evaluation system and automatic notifications for customers regarding delivered packages. We added a package pickup indicator to employees' KPIs.
After analyzing the customer base and sales, we developed a mailing strategy segmented by customer groups. We offered additional discounted products. We implemented an automated targeted advertising system and individual offers. We created three additional landing pages with offers that customers could use after successful previous purchases.
These measures significantly increased customer satisfaction and repeat sales, demonstrating care and attention to their needs.
Success at every step: A story about the successful implementation of CRM at Evakovrik company and its impact on increasing repeat sales by 30%
Client
The company "EVAkovrik" has been on the Ukrainian market for over 6 years, specializing in the production of custom car mats made of EVA material. Known for its high-quality products that meet international standards. It has a significant business turnover and over 50 employees.
Task
In 2021, the company EVAKOVRIK approached us to replace their outdated CRM system. It no longer met modern requirements and could not satisfy current business processes. Our task was to select and adapt a new CRM system that meets the company's needs.
Result
We presented five suitable CRM systems to the company EVAKOVRIK, comparing their capabilities. We conducted a detailed study of the business processes and identified areas for optimization. We found a lack of necessary tools for e-commerce in the previous system.
Our business analyst conducted a deep financial analysis, which led to the following results:
The percentage of delivered packages increased from 92% to 97%, reducing the number of returns.
The overall CPO decreased by 28%, increasing the product margin by 12%.
The share of repeat sales increased from 13% to 44%.
Thanks to the implementation of the new CRM system, the company EVAKOVRIK significantly improved its business processes and achieved impressive results in sales and customer service.
What we did for this
Based on our experience, we developed clear criteria for selecting a CRM:
Full coverage of business processes: All departments, including customer service, work in a unified system.
A single working platform for managers: Task-manager provides efficient project management.
Flexible settings for rights and access: Different levels of access for employees.
Integration with sales and communication channels: CRM integrates with the website, social networks, and telephony.
After connecting all sales channels and tracking contacts, we conducted sales analysis, created cross-cutting analytics, and identified the most profitable sources. We optimized the marketing budget, leading to an increase in leads, a decrease in CPL, and high conversion rates. As a result, the CPO indicator decreased by almost 30%.
In the customer service department, we reorganized processes to improve response speed. We introduced a ticket evaluation system and automatic notifications for customers regarding delivered packages. We added a package pickup indicator to employees' KPIs.
After analyzing the customer base and sales, we developed a mailing strategy segmented by customer groups. We offered additional discounted products. We implemented an automated targeted advertising system and individual offers. We created three additional landing pages with offers that customers could use after successful previous purchases.
These measures significantly increased customer satisfaction and repeat sales, demonstrating care and attention to their needs.
Kyiv 
Available for hire