Analytical article on the technical features of implementing CRM systems for B2B companies when entering the markets of the Baltic countries (Estonia, Latvia, Lithuania).
The material reveals non-obvious aspects of scaling business in the EU from the perspective of IT infrastructure: from data architecture and GDPR compliance to invoicing automation, working with VAT, and integrations with local services.
Particular attention is paid to:
– technical requirements of GDPR (data storage, consent management, right to deletion)
– specifics of B2B sales in the EU (Reverse Charge, VAT verification through VIES)
– necessary integrations (Smart-ID, Mobile-ID, VoIP, accounting systems)
– selection of CRM platforms for various business tasks (Pipedrive, HubSpot, Salesforce)
The material reveals non-obvious aspects of scaling business in the EU from the perspective of IT infrastructure: from data architecture and GDPR compliance to invoicing automation, working with VAT, and integrations with local services.
Particular attention is paid to:
– technical requirements of GDPR (data storage, consent management, right to deletion)
– specifics of B2B sales in the EU (Reverse Charge, VAT verification through VIES)
– necessary integrations (Smart-ID, Mobile-ID, VoIP, accounting systems)
– selection of CRM platforms for various business tasks (Pipedrive, HubSpot, Salesforce)