Implementation of CRM for B2B in the Baltic countries
Analytical article on the technical features of implementing CRM systems for B2B companies when entering the markets of the Baltic countries (Estonia, Latvia, Lithuania).
The material reveals non-obvious aspects of scaling business in the EU from the perspective of IT infrastructure: from data architecture and GDPR compliance to invoicing automation, working with VAT, and integrations with local services.
Particular attention is paid to:
– technical requirements of GDPR (data storage, consent management, right to deletion)
– specifics of B2B sales in the EU (Reverse Charge, VAT verification through VIES)
– necessary integrations (Smart-ID, Mobile-ID, VoIP, accounting systems)
– selection of CRM platforms for various business tasks (Pipedrive, HubSpot, Salesforce)
The material reveals non-obvious aspects of scaling business in the EU from the perspective of IT infrastructure: from data architecture and GDPR compliance to invoicing automation, working with VAT, and integrations with local services.
Particular attention is paid to:
– technical requirements of GDPR (data storage, consent management, right to deletion)
– specifics of B2B sales in the EU (Reverse Charge, VAT verification through VIES)
– necessary integrations (Smart-ID, Mobile-ID, VoIP, accounting systems)
– selection of CRM platforms for various business tasks (Pipedrive, HubSpot, Salesforce)
Kharkiv 
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