Import Cars from the USA and Korea
Point A:
The client requested to set up advertising campaigns on Facebook and Instagram to attract new customers.
What we did:
1. Development of advertising strategy
After analyzing the initial results, it was decided to run ads on:
- website;
- lead form;
- quiz.
For the website, standard links about car delivery from the USA were used. The website performed the worst, and in the second period, it was completely abandoned.
In the quiz ads, users were offered to find out the cost of their dream car. The quiz generated the highest quality leads with the corresponding value for the client.
For the lead form, 4 directions were used:
- cars with specified prices at auction;
- cars in stock that were bought earlier;
- invitation to consultation;
- retargeting.
The quality of leads from the lead form was lower, but they were twice as cheap.
Currently, we are testing a new link - an invitation to a tour of the customs terminal. Since the client's own terminal for clearing cars is only at Alfa Auto, this is a unique offer. According to statistics from the client, the highest sales conversion occurs after such tours.
2. Target audience
The main target audience were users already interested in buying a car from the USA.
The main emphasis was on men, as according to the client's data, their opinion is crucial when buying a car.
Initially, we targeted the entire Ukraine with a focus on Odessa. However, at the client's request, we later switched to just the Odessa region, as its residents were more reluctant to make a purchase.
Since the percentage of users ready to buy a car from the USA right now from the total sample of those interested in this topic is small, we used image advertising to spark their interest and encourage them to make a decision.
3. Image advertising
Within the framework of image advertising, we tested separate ad campaigns with a call to subscribe to the company's Instagram and Facebook. This way, we met two needs:
- warmed up users with regular content;
- new users saw that a large number of people were interested in the company, which ultimately increased the level of trust.
We also launched ads with videos containing useful information to further engage the audience. For example: "TOP-5 cars from the USA" and "How the price of cars from the USA is formed."
Subsequently, for people who watched such videos or simply interacted with social media, we ran sales-oriented ads.
4. Advertising materials
At the beginning of the collaboration, we used only the brand colors - red and black - when developing creatives. However, after a few months, users started to react less positively to this design. Therefore, we moved away from the brand book and used other colors, which helped us regain our previous lead value.
The client has their in-house videographer and photographer, which greatly assisted in developing new creatives. Through videos, we could introduce the user to the team, showcase the huge office, their own customs terminal, and the number of cars waiting for their owners.
In advertising campaigns, the best results were often achieved by using video invitations from company employees.
Point B:
200 days - duration of the advertising campaign;
4,143 - number of leads;
$3.47 - average cost per lead
The client requested to set up advertising campaigns on Facebook and Instagram to attract new customers.
What we did:
1. Development of advertising strategy
After analyzing the initial results, it was decided to run ads on:
- website;
- lead form;
- quiz.
For the website, standard links about car delivery from the USA were used. The website performed the worst, and in the second period, it was completely abandoned.
In the quiz ads, users were offered to find out the cost of their dream car. The quiz generated the highest quality leads with the corresponding value for the client.
For the lead form, 4 directions were used:
- cars with specified prices at auction;
- cars in stock that were bought earlier;
- invitation to consultation;
- retargeting.
The quality of leads from the lead form was lower, but they were twice as cheap.
Currently, we are testing a new link - an invitation to a tour of the customs terminal. Since the client's own terminal for clearing cars is only at Alfa Auto, this is a unique offer. According to statistics from the client, the highest sales conversion occurs after such tours.
2. Target audience
The main target audience were users already interested in buying a car from the USA.
The main emphasis was on men, as according to the client's data, their opinion is crucial when buying a car.
Initially, we targeted the entire Ukraine with a focus on Odessa. However, at the client's request, we later switched to just the Odessa region, as its residents were more reluctant to make a purchase.
Since the percentage of users ready to buy a car from the USA right now from the total sample of those interested in this topic is small, we used image advertising to spark their interest and encourage them to make a decision.
3. Image advertising
Within the framework of image advertising, we tested separate ad campaigns with a call to subscribe to the company's Instagram and Facebook. This way, we met two needs:
- warmed up users with regular content;
- new users saw that a large number of people were interested in the company, which ultimately increased the level of trust.
We also launched ads with videos containing useful information to further engage the audience. For example: "TOP-5 cars from the USA" and "How the price of cars from the USA is formed."
Subsequently, for people who watched such videos or simply interacted with social media, we ran sales-oriented ads.
4. Advertising materials
At the beginning of the collaboration, we used only the brand colors - red and black - when developing creatives. However, after a few months, users started to react less positively to this design. Therefore, we moved away from the brand book and used other colors, which helped us regain our previous lead value.
The client has their in-house videographer and photographer, which greatly assisted in developing new creatives. Through videos, we could introduce the user to the team, showcase the huge office, their own customs terminal, and the number of cars waiting for their owners.
In advertising campaigns, the best results were often achieved by using video invitations from company employees.
Point B:
200 days - duration of the advertising campaign;
4,143 - number of leads;
$3.47 - average cost per lead
Dubno 
Available for hire