Delivery of food
Point A:
The client requested to build a flow of applications for the business, scale their quantity, reduce the price per conversion.
What was done and Point B:
We managed to consistently achieve the client's KPI and generate 20 applications per day on average. How exactly? Let's list the goals of the advertising campaigns used in priority order:
- Conversion on quiz landing pages. These advertising campaigns bring in the majority of leads, which convert into sales on average with a 22% conversion rate, allowing the client to increase business revenue.
- Direct messages on Instagram. Sales managers are working on the project, who are also skilled in selling through messaging, so we decided to target the audience segment that is more comfortable writing than talking on the phone.
- Lead generation through Facebook lead forms. At the start of the advertising campaign for the project, this method brought in more expensive leads, but surprisingly, the conversion into sales was even higher than on the quiz landing pages. After working for a few months, this goal stopped yielding results as before, and we turned it off.
- Traffic to the Instagram profile. The client is actively managing social media, so we decided to receive applications within Instagram, complementing good content with a good volume of traffic.
- Conversion on the landing page. The client has a beautifully designed and filled landing page, which theoretically was supposed to bring in cheap and high-quality leads. However, in practice, the cost per lead was around $7, which is more than twice the KPI norm. Therefore, we turned off the targeting on the landing page, while the contextual advertising linked to the same landing page works excellently and brings in highly converted leads.
The client requested to build a flow of applications for the business, scale their quantity, reduce the price per conversion.
What was done and Point B:
We managed to consistently achieve the client's KPI and generate 20 applications per day on average. How exactly? Let's list the goals of the advertising campaigns used in priority order:
- Conversion on quiz landing pages. These advertising campaigns bring in the majority of leads, which convert into sales on average with a 22% conversion rate, allowing the client to increase business revenue.
- Direct messages on Instagram. Sales managers are working on the project, who are also skilled in selling through messaging, so we decided to target the audience segment that is more comfortable writing than talking on the phone.
- Lead generation through Facebook lead forms. At the start of the advertising campaign for the project, this method brought in more expensive leads, but surprisingly, the conversion into sales was even higher than on the quiz landing pages. After working for a few months, this goal stopped yielding results as before, and we turned it off.
- Traffic to the Instagram profile. The client is actively managing social media, so we decided to receive applications within Instagram, complementing good content with a good volume of traffic.
- Conversion on the landing page. The client has a beautifully designed and filled landing page, which theoretically was supposed to bring in cheap and high-quality leads. However, in practice, the cost per lead was around $7, which is more than twice the KPI norm. Therefore, we turned off the targeting on the landing page, while the contextual advertising linked to the same landing page works excellently and brings in highly converted leads.
Dubno 
Available for hire