Dmytro Panchuk
Private message 
Dubno,
Ukraine
9 hours 7 minutes ago
replies within a few hours
available for hire
added 17 bids
age 20 years
registered for 2 years
Rating
Successful projects
Average rating
Language Proficiency Level
Українська: fluent
English: intermediate
Skills
Portfolio
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288 USD Women's clothing brand
Social Media Advertising
Client:
A women's clothing store that sells both basic and trendy items. The main goal was to increase sales through the website and gather new subscribers for regular advertising campaigns.
… Task:
Launch effective advertising campaigns on Instagram and Facebook to increase the number of orders, attract new customers, and improve conversions. Budget — $1,000 per month.
Goals:
1. Increase the number of orders to 50+ per day.
2. Reduce customer acquisition cost (CPA) and increase ROI.
3. Enhance brand awareness among the target audience.
Solutions and Approach:
1. Target Audience Analysis:
Conducted detailed research on the target audience, which included:
- Women aged 18-35.
- Interest in fashion, shopping, and trendy items.
- Geographic focus on large cities (with active online shoppers).
2. Campaigns:
- Traffic and conversions: We launched separate campaigns for new users and remarketing. The main goal was to drive traffic to the website that would convert into orders.
- Remarketing: Campaigns were set up for those who had already interacted with the website or social media but had not made a purchase. Remarketing based on dynamic ads featuring the most popular products increased conversion chances.
- Limited-time offers and promotions: Promotional campaigns with limited-time offers (e.g., sales or discounts for new customers) were created to stimulate purchases.
3. Creatives:
Several creative options were developed:
- Focus on trendy items (with bright and stylish images that attract attention).
- Product carousels to showcase several popular clothing models.
- Video reviews of new collections emphasizing the look of the items and their versatility.
4. Testing and Optimization:
Constantly conducted testing of ad creatives (images, texts, audiences). This allowed us to identify the most effective combinations and reduce CPA.
Results:
1. Increase in the number of orders: The average number of orders per day rose from 15 to 50+, exceeding the initial goal.
2. Decrease in CPA: The cost of customer acquisition decreased by 35%, allowing for optimal use of the advertising budget.
3. Improvement in ROI: Overall ROI increased by 45%, as the campaigns began generating stable sales with good margin indicators.
4. Increased awareness: The number of followers on Instagram grew by 25%, providing a base for further remarketing campaigns.
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240 USD Dental clinic
Social Media AdvertisingPoint A:
A dental clinic approached us. The task was as follows - generating leads for dental services. They had experience working with lead forms inside Facebook, but the leads were of poor quality.
… What we did:
- To improve the quality of leads and, as a result, increase the effectiveness of the Facebook channel, we developed a quiz form. In it, the user could choose the problem that interested them, and then received answer options related to that problem. It was a kind of "funnel" with niche targeting for a specific problem.
- In order for the advertising to be truly effective, we came up with an offer. We used it in the quiz, specifically the trigger: "Get a personalized consultation with a discount."
Point B:
- $296.4 advertising budget;
- brought the client 51 leads from targeted advertising;
- the cost of one lead was $5.81
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313 USD Laser hair removal center
Lead Generation & Sales
Point A:
Client requested to attract maximum number of applications at a minimal price in the limited market of Chernihiv. Expand cooperation to a new center in Kyiv within a year.
… What we did:
1. Lead form work
Since the client does not have a website, the main tool for attracting new applications in the advertising launch strategy became the lead form.
The price per lead ranged from $4, but due to the strong market limitation, the frequency and consequently the price per application quickly increased.
2. New interaction format
To address the issue described in point 1, we changed the mechanics of interaction with users. Communication through Instagram (comments and direct messages) is quite acceptable for the beauty industry. We decided to take advantage of this feature and launched an advertising post on Instagram feed with a call to put a + in the comments to receive a promotional offer.
The result of this strategy satisfied both parties.
3. Development of an advertising campaign strategy for the new center in Kyiv
During the opening of the client's new laser hair removal center in Kyiv, it was initially decided to adhere to the same promotion strategy. However, it did not yield the desired results in the conditions of the new market. Therefore, we developed a different communication strategy with users: initially highly informative, then entertaining. The pricing range for Kyiv was also adjusted. In Chernihiv, a low price was a significant advantage, while Kyiv was very suspicious of such a pricing offer.
Point B:
Results after 2 years of working on the project (823 days company duration):
- Advertising campaigns brought in 7982 applications with an average cost of $1.17.
- Identified the most effective interaction mechanics with potential clients.
- Identified the most successful directions in creating creatives and writing advertising messages.
- Conducted a global advertising campaign to raise awareness about the new center in Kyiv.
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252 USD Production and sale of handmade leather footwear
Lead Generation & Sales
Point A:
The client requested to increase the number of inquiries per month from 100-150 to 300-400 through advertising on Facebook and Instagram.
What we did:
…
1. Development of advertising strategy
The client's Instagram page is performing well: high-quality real product photos, a filled profile header with current information, real reviews, over 7000 followers at the start of our cooperation. Therefore, the main platform for advertising became the Instagram page. In addition, we tested post promotion on Facebook with a small budget. However, the reaction and inquiries on Facebook were much worse, so we eventually completely abandoned this platform.
For advertising purposes, we used traffic from Instagram from the advertising account and promoted posts from the Instagram application. Since we cannot receive reports on inquiries and sales in the advertising account when working with the Instagram profile, we relied on daily feedback from the client regarding inquiries and sales.
During the process, we provided recommendations on processing inquiries multiple times to help the client increase sales conversion.
2. Audience targeting
In terms of audiences, we divided the advertising into men and women:
- For men, we used exclusively male models.
- For women, we used both male and female models. Women often choose clothing for their sons, husbands, etc.
The best performing target sets were:
- interests related to footwear brands (Converse, Fila, Nike, Vans);
- similar audience (LAL) to those who interacted with the page and ads.
For sales promotions, interests related to sales, footwear, sneakers, and related interests + behavior narrowed down to "engaged buyers" worked best.
Point B:
In the process of working on the project, we achieved the following results:
79 days - duration of the advertising campaign;
645 inquiries;
$1.9 - cost per inquiry.
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288 USD Import Cars from the USA and Korea
Lead Generation & Sales
Point A:
The client requested to set up advertising campaigns on Facebook and Instagram to attract new customers.
What we did:
…
1. Development of advertising strategy
After analyzing the initial results, it was decided to run ads on:
- website;
- lead form;
- quiz.
For the website, standard links about car delivery from the USA were used. The website performed the worst, and in the second period, it was completely abandoned.
In the quiz ads, users were offered to find out the cost of their dream car. The quiz generated the highest quality leads with the corresponding value for the client.
For the lead form, 4 directions were used:
- cars with specified prices at auction;
- cars in stock that were bought earlier;
- invitation to consultation;
- retargeting.
The quality of leads from the lead form was lower, but they were twice as cheap.
Currently, we are testing a new link - an invitation to a tour of the customs terminal. Since the client's own terminal for clearing cars is only at Alfa Auto, this is a unique offer. According to statistics from the client, the highest sales conversion occurs after such tours.
2. Target audience
The main target audience were users already interested in buying a car from the USA.
The main emphasis was on men, as according to the client's data, their opinion is crucial when buying a car.
Initially, we targeted the entire Ukraine with a focus on Odessa. However, at the client's request, we later switched to just the Odessa region, as its residents were more reluctant to make a purchase.
Since the percentage of users ready to buy a car from the USA right now from the total sample of those interested in this topic is small, we used image advertising to spark their interest and encourage them to make a decision.
3. Image advertising
Within the framework of image advertising, we tested separate ad campaigns with a call to subscribe to the company's Instagram and Facebook. This way, we met two needs:
- warmed up users with regular content;
- new users saw that a large number of people were interested in the company, which ultimately increased the level of trust.
We also launched ads with videos containing useful information to further engage the audience. For example: "TOP-5 cars from the USA" and "How the price of cars from the USA is formed."
Subsequently, for people who watched such videos or simply interacted with social media, we ran sales-oriented ads.
4. Advertising materials
At the beginning of the collaboration, we used only the brand colors - red and black - when developing creatives. However, after a few months, users started to react less positively to this design. Therefore, we moved away from the brand book and used other colors, which helped us regain our previous lead value.
The client has their in-house videographer and photographer, which greatly assisted in developing new creatives. Through videos, we could introduce the user to the team, showcase the huge office, their own customs terminal, and the number of cars waiting for their owners.
In advertising campaigns, the best results were often achieved by using video invitations from company employees.
Point B:
200 days - duration of the advertising campaign;
4,143 - number of leads;
$3.47 - average cost per lead
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288 USD Delivery of food
Lead Generation & Sales
Point A:
The client requested to build a flow of applications for the business, scale their quantity, reduce the price per conversion.
What was done and Point B:
… We managed to consistently achieve the client's KPI and generate 20 applications per day on average. How exactly? Let's list the goals of the advertising campaigns used in priority order:
- Conversion on quiz landing pages. These advertising campaigns bring in the majority of leads, which convert into sales on average with a 22% conversion rate, allowing the client to increase business revenue.
- Direct messages on Instagram. Sales managers are working on the project, who are also skilled in selling through messaging, so we decided to target the audience segment that is more comfortable writing than talking on the phone.
- Lead generation through Facebook lead forms. At the start of the advertising campaign for the project, this method brought in more expensive leads, but surprisingly, the conversion into sales was even higher than on the quiz landing pages. After working for a few months, this goal stopped yielding results as before, and we turned it off.
- Traffic to the Instagram profile. The client is actively managing social media, so we decided to receive applications within Instagram, complementing good content with a good volume of traffic.
- Conversion on the landing page. The client has a beautifully designed and filled landing page, which theoretically was supposed to bring in cheap and high-quality leads. However, in practice, the cost per lead was around $7, which is more than twice the KPI norm. Therefore, we turned off the targeting on the landing page, while the contextual advertising linked to the same landing page works excellently and brings in highly converted leads.
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216 USD Construction turnkey / Apartment and house renovation turnkey
Lead Generation & Sales
Point A:
The client requested to attract clients to two service areas:
- Turnkey construction
- Apartment and house renovation
…
What we did:
- Full business analysis
- Analyzed competitors
- Target audience analysis
- Creation of static creatives
- Writing headlines and texts
- Launch of advertising campaigns
- Optimization and scaling
Point B:
Attracted 153 leads in 25 days
Average lead price: $3.5
For construction - closed 3 contracts in the first month:
1. Turnkey house with interior finishing - $45,000
2. Bathhouse Completion - $6,700
3. Complex of 3 houses for a recreational complex near Bukovel - $170,000
For renovation - closed 4 clients in the first month:
1. Renovation of a private house turnkey
2. Renovation of a commercial space for the "Eva" store network
3. Renovation of a dental office turnkey
4. Renovation of an apartment turnkey
Activity
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