Laser hair removal center
Point A:
Client requested to attract maximum number of applications at a minimal price in the limited market of Chernihiv. Expand cooperation to a new center in Kyiv within a year.
What we did:
1. Lead form work
Since the client does not have a website, the main tool for attracting new applications in the advertising launch strategy became the lead form.
The price per lead ranged from $4, but due to the strong market limitation, the frequency and consequently the price per application quickly increased.
2. New interaction format
To address the issue described in point 1, we changed the mechanics of interaction with users. Communication through Instagram (comments and direct messages) is quite acceptable for the beauty industry. We decided to take advantage of this feature and launched an advertising post on Instagram feed with a call to put a + in the comments to receive a promotional offer.
The result of this strategy satisfied both parties.
3. Development of an advertising campaign strategy for the new center in Kyiv
During the opening of the client's new laser hair removal center in Kyiv, it was initially decided to adhere to the same promotion strategy. However, it did not yield the desired results in the conditions of the new market. Therefore, we developed a different communication strategy with users: initially highly informative, then entertaining. The pricing range for Kyiv was also adjusted. In Chernihiv, a low price was a significant advantage, while Kyiv was very suspicious of such a pricing offer.
Point B:
Results after 2 years of working on the project (823 days company duration):
- Advertising campaigns brought in 7982 applications with an average cost of $1.17.
- Identified the most effective interaction mechanics with potential clients.
- Identified the most successful directions in creating creatives and writing advertising messages.
- Conducted a global advertising campaign to raise awareness about the new center in Kyiv.
Client requested to attract maximum number of applications at a minimal price in the limited market of Chernihiv. Expand cooperation to a new center in Kyiv within a year.
What we did:
1. Lead form work
Since the client does not have a website, the main tool for attracting new applications in the advertising launch strategy became the lead form.
The price per lead ranged from $4, but due to the strong market limitation, the frequency and consequently the price per application quickly increased.
2. New interaction format
To address the issue described in point 1, we changed the mechanics of interaction with users. Communication through Instagram (comments and direct messages) is quite acceptable for the beauty industry. We decided to take advantage of this feature and launched an advertising post on Instagram feed with a call to put a + in the comments to receive a promotional offer.
The result of this strategy satisfied both parties.
3. Development of an advertising campaign strategy for the new center in Kyiv
During the opening of the client's new laser hair removal center in Kyiv, it was initially decided to adhere to the same promotion strategy. However, it did not yield the desired results in the conditions of the new market. Therefore, we developed a different communication strategy with users: initially highly informative, then entertaining. The pricing range for Kyiv was also adjusted. In Chernihiv, a low price was a significant advantage, while Kyiv was very suspicious of such a pricing offer.
Point B:
Results after 2 years of working on the project (823 days company duration):
- Advertising campaigns brought in 7982 applications with an average cost of $1.17.
- Identified the most effective interaction mechanics with potential clients.
- Identified the most successful directions in creating creatives and writing advertising messages.
- Conducted a global advertising campaign to raise awareness about the new center in Kyiv.
Dubno 
Available for hire