Women's clothing brand
Client:
A women's clothing store that sells both basic and trendy items. The main goal was to increase sales through the website and gather new subscribers for regular advertising campaigns.
Task:
Launch effective advertising campaigns on Instagram and Facebook to increase the number of orders, attract new customers, and improve conversions. Budget — $1,000 per month.
Goals:
1. Increase the number of orders to 50+ per day.
2. Reduce customer acquisition cost (CPA) and increase ROI.
3. Enhance brand awareness among the target audience.
Solutions and Approach:
1. Target Audience Analysis:
Conducted detailed research on the target audience, which included:
- Women aged 18-35.
- Interest in fashion, shopping, and trendy items.
- Geographic focus on large cities (with active online shoppers).
2. Campaigns:
- Traffic and conversions: We launched separate campaigns for new users and remarketing. The main goal was to drive traffic to the website that would convert into orders.
- Remarketing: Campaigns were set up for those who had already interacted with the website or social media but had not made a purchase. Remarketing based on dynamic ads featuring the most popular products increased conversion chances.
- Limited-time offers and promotions: Promotional campaigns with limited-time offers (e.g., sales or discounts for new customers) were created to stimulate purchases.
3. Creatives:
Several creative options were developed:
- Focus on trendy items (with bright and stylish images that attract attention).
- Product carousels to showcase several popular clothing models.
- Video reviews of new collections emphasizing the look of the items and their versatility.
4. Testing and Optimization:
Constantly conducted testing of ad creatives (images, texts, audiences). This allowed us to identify the most effective combinations and reduce CPA.
Results:
1. Increase in the number of orders: The average number of orders per day rose from 15 to 50+, exceeding the initial goal.
2. Decrease in CPA: The cost of customer acquisition decreased by 35%, allowing for optimal use of the advertising budget.
3. Improvement in ROI: Overall ROI increased by 45%, as the campaigns began generating stable sales with good margin indicators.
4. Increased awareness: The number of followers on Instagram grew by 25%, providing a base for further remarketing campaigns.
A women's clothing store that sells both basic and trendy items. The main goal was to increase sales through the website and gather new subscribers for regular advertising campaigns.
Task:
Launch effective advertising campaigns on Instagram and Facebook to increase the number of orders, attract new customers, and improve conversions. Budget — $1,000 per month.
Goals:
1. Increase the number of orders to 50+ per day.
2. Reduce customer acquisition cost (CPA) and increase ROI.
3. Enhance brand awareness among the target audience.
Solutions and Approach:
1. Target Audience Analysis:
Conducted detailed research on the target audience, which included:
- Women aged 18-35.
- Interest in fashion, shopping, and trendy items.
- Geographic focus on large cities (with active online shoppers).
2. Campaigns:
- Traffic and conversions: We launched separate campaigns for new users and remarketing. The main goal was to drive traffic to the website that would convert into orders.
- Remarketing: Campaigns were set up for those who had already interacted with the website or social media but had not made a purchase. Remarketing based on dynamic ads featuring the most popular products increased conversion chances.
- Limited-time offers and promotions: Promotional campaigns with limited-time offers (e.g., sales or discounts for new customers) were created to stimulate purchases.
3. Creatives:
Several creative options were developed:
- Focus on trendy items (with bright and stylish images that attract attention).
- Product carousels to showcase several popular clothing models.
- Video reviews of new collections emphasizing the look of the items and their versatility.
4. Testing and Optimization:
Constantly conducted testing of ad creatives (images, texts, audiences). This allowed us to identify the most effective combinations and reduce CPA.
Results:
1. Increase in the number of orders: The average number of orders per day rose from 15 to 50+, exceeding the initial goal.
2. Decrease in CPA: The cost of customer acquisition decreased by 35%, allowing for optimal use of the advertising budget.
3. Improvement in ROI: Overall ROI increased by 45%, as the campaigns began generating stable sales with good margin indicators.
4. Increased awareness: The number of followers on Instagram grew by 25%, providing a base for further remarketing campaigns.
Dubno 
Available for hire