Meta Pixel / CAPI: Unlocking events (topic Optics)
An experienced specialist is needed for setting up Meta Pixel and CAPI, who has a successful track record in the "Health/Beauty" niches and knows how to solve the issue of event blocking due to "Sensitive Data".
Problem Statement:The Meta optics online store has blocked standard events (Lead, Purchase, AddToCart) due to privacy policy (reason: collection of medical data). The system has categorized the pixel as "Health" and restricts data transmission.
Current Situation:
Events
LeadandAddToCartare marked as "Restricted".An appeal has been submitted to Meta (status: under review)
Task:It is necessary to ensure that advertising can be optimized for conversions (application/purchase) without blocks.
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Hello! The problem with blocking due to "Health Data" in optics is classic. Meta blocks you because along with the purchase, you are transmitting parameters (diopters, lens names, prescription) that the algorithm considers a medical secret.
I will solve this technically correctly:
Data sanitization (GTM): I will reconfigure Google Tag Manager so that we "cut out" all sensitive parameters before they go to Facebook. This is the only way to pass moderation in the long term.
Safe launch (Custom Conversions): I will set up events on the URL (which you asked about). The answer to your question: No, this will not harm the appeal, it works in parallel. But it is important to check whether the link to the thank you page is "clean" from order parameters.
Ready to start immediately. Provide a link to the site — I will see what exactly is "triggering" the block.
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440 2 0 Hello, Irina! I am ready to have a call with you and help resolve the situation with Meta Pixel. Please write to me in private)
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318 Hello. My name is Sergey. I am ready to provide you with instructions to solve your possible problem. Write to me in private.
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Використайте Custom Conversions на URL
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