Increase in sales of the online store (store, buyer service)

Case: Increasing Online Store Sales through Google Ads

Client's Task

The client approached with two main requests:

* increase the number of orders;
* clean the advertising traffic from low-quality visitors and fake orders.

At the start of the collaboration, a significant portion of applications turned out to be non-targeted, complicating the analysis of advertising effectiveness and negatively impacting the return on advertising budget.

Work Period

November 9 — March 31

What Was Done

Before launching the ads, the following was conducted:
Audience analysis
Competitor analysis
Product assortment analysis
Development of a promotion strategy
Google Ads setup
Google Analytics 4 setup
Google Tag Manager setup
Google Merchant Center setup
Google Search Console setup
Google Business Profile setup
Launch and optimization of Performance Max campaigns
Traffic cleaning from low-quality sources
Optimization of advertising campaigns to increase sales

Results

During the work period, the following indicators were achieved:
Advertising budget: 428,000 UAH
Sales amount: nearly 8,000,000 UAH
Over 1,300 orders received
ROAS (Return on Advertising Spend): 18.69
Advertising return: 1869%

Result for the Business

After implementing the new advertising strategy, it was possible to:

* increase the number of orders by more than 2 times;
* significantly improve traffic quality;
* reduce the number of fake orders;
* enhance the effectiveness of the advertising budget;
* scale sales without losing profitability.

Comparison of Results

The following slides present a comparison of the "Before" and "After" indicators of the implementation of the new advertising strategy.