Case: Increasing Online Store Sales through Google Ads
Client's Task
The client approached with two main requests:
* increase the number of orders;
* clean the advertising traffic from low-quality visitors and fake orders.
At the start of the collaboration, a significant portion of applications turned out to be non-targeted, complicating the analysis of advertising effectiveness and negatively impacting the return on advertising budget.
Work Period
November 9 — March 31
What Was Done
Before launching the ads, the following was conducted:
Audience analysis
Competitor analysis
Product assortment analysis
Development of a promotion strategy
Google Ads setup
Google Analytics 4 setup
Google Tag Manager setup
Google Merchant Center setup
Google Search Console setup
Google Business Profile setup
Launch and optimization of Performance Max campaigns
Traffic cleaning from low-quality sources
Optimization of advertising campaigns to increase sales
Results
During the work period, the following indicators were achieved:
Advertising budget: 428,000 UAH
Sales amount: nearly 8,000,000 UAH
Over 1,300 orders received
ROAS (Return on Advertising Spend): 18.69
Advertising return: 1869%
Result for the Business
After implementing the new advertising strategy, it was possible to:
* increase the number of orders by more than 2 times;
* significantly improve traffic quality;
* reduce the number of fake orders;
* enhance the effectiveness of the advertising budget;
* scale sales without losing profitability.
Comparison of Results
The following slides present a comparison of the "Before" and "After" indicators of the implementation of the new advertising strategy.
Client's Task
The client approached with two main requests:
* increase the number of orders;
* clean the advertising traffic from low-quality visitors and fake orders.
At the start of the collaboration, a significant portion of applications turned out to be non-targeted, complicating the analysis of advertising effectiveness and negatively impacting the return on advertising budget.
Work Period
November 9 — March 31
What Was Done
Before launching the ads, the following was conducted:
Audience analysis
Competitor analysis
Product assortment analysis
Development of a promotion strategy
Google Ads setup
Google Analytics 4 setup
Google Tag Manager setup
Google Merchant Center setup
Google Search Console setup
Google Business Profile setup
Launch and optimization of Performance Max campaigns
Traffic cleaning from low-quality sources
Optimization of advertising campaigns to increase sales
Results
During the work period, the following indicators were achieved:
Advertising budget: 428,000 UAH
Sales amount: nearly 8,000,000 UAH
Over 1,300 orders received
ROAS (Return on Advertising Spend): 18.69
Advertising return: 1869%
Result for the Business
After implementing the new advertising strategy, it was possible to:
* increase the number of orders by more than 2 times;
* significantly improve traffic quality;
* reduce the number of fake orders;
* enhance the effectiveness of the advertising budget;
* scale sales without losing profitability.
Comparison of Results
The following slides present a comparison of the "Before" and "After" indicators of the implementation of the new advertising strategy.