Promotion of the company for solar stations and panels

Promotion of a company selling and installing solar power plants

About the client

The company specializes in selling and installing solar panels for private homes and businesses in Ukraine and European countries.

The collaboration has lasted over 2 years.
Client's task

At the beginning of the collaboration, the client approached with the task of building an effective system for attracting applications through Google and scaling sales in the markets of Ukraine and Europe.

It was also necessary to:

* conduct a website audit;
* improve the conversion rate of landing pages;
* set up correct tracking of all inquiries;
* build a stable lead generation system.

What was done

A comprehensive project audit was conducted:

* Website analysis and refinement to increase conversion
* Target audience analysis
* Development of an advertising strategy

All necessary Google services were set up:

* Google Ads
* Google Analytics 4
* Google Tag Manager
* Google Search Console
* Tracking of feedback forms
* Tracking of phone calls
* Setting up conversions and analytics

Advertising campaigns were launched:

* Performance Max
* Search campaigns
* YouTube advertising
* Demand Generation campaigns
* Banner advertising (Google Display Network)
* Remarketing
Results over the entire period of work

Advertising budget:

$37,000

Received:

* 604 targeted applications through forms on the website
* 914 phone calls

Total number of conversions:

1518

Average cost per conversion:

$24.37

Result for the business

Due to a comprehensive approach to advertising and analytics, a stable flow of inquiries from Google for the markets of Ukraine and Europe has been established.

The project has been successfully scaling for over two years and continues to generate new applications for the company.