Case: Promotion of an Online Sports Goods Store
About the Project
An online store for sports goods.
Collaboration has lasted over 2 years. The project was launched practically from scratch and required the establishment of a full-fledged advertising, analytics, and sales tracking system.
Client's Objectives
The main goal is to achieve a stable flow of orders through Google Ads and to build an effective customer acquisition system.
It was also necessary to:
* set up correct analytics;
* build a conversion tracking system;
* optimize advertising campaigns for maximum return on investment;
* ensure stable sales growth within the available budget.
What Was Done
Comprehensive project preparation was conducted:
* Competitor analysis
* Target audience analysis
* Product assortment analysis
* Development of a promotion strategy
All necessary Google services were set up:
* Google Ads
* Google Analytics 4
* Google Tag Manager
* Google Merchant Center
* Google Search Console
* Google Business Profile
* E-commerce setup (Enhanced Ecommerce)
* Sales and conversion tracking setup
## Launched Advertising Campaigns
* Performance Max
* Google Shopping Product Campaigns
* Search Campaigns
* Remarketing
* Banner Advertising
Results Over the Entire Period of Work
Advertising Budget:
683,000 UAH
Received:
* over 1,270 orders
Advertising Revenue:
4,660,000 UAH
Average Order Value:
367 UAH
ROAS:
6.82
Advertising Return:
682%
Project Features
One of the main constraints of the project was the advertising budget.
Demand and potential for further scaling were significantly higher, but due to budget constraints, it was not possible to fully realize the potential of the advertising campaigns.
Despite this, a stable customer acquisition system was built, and effective advertising return was maintained throughout the entire collaboration period.
Result for the Business
Due to the correct structure of advertising campaigns, set up analytics, and constant optimization, it was possible to obtain over 1,270 orders and ensure over 4.6 million UAH in sales with a ROAS of 6.82.
About the Project
An online store for sports goods.
Collaboration has lasted over 2 years. The project was launched practically from scratch and required the establishment of a full-fledged advertising, analytics, and sales tracking system.
Client's Objectives
The main goal is to achieve a stable flow of orders through Google Ads and to build an effective customer acquisition system.
It was also necessary to:
* set up correct analytics;
* build a conversion tracking system;
* optimize advertising campaigns for maximum return on investment;
* ensure stable sales growth within the available budget.
What Was Done
Comprehensive project preparation was conducted:
* Competitor analysis
* Target audience analysis
* Product assortment analysis
* Development of a promotion strategy
All necessary Google services were set up:
* Google Ads
* Google Analytics 4
* Google Tag Manager
* Google Merchant Center
* Google Search Console
* Google Business Profile
* E-commerce setup (Enhanced Ecommerce)
* Sales and conversion tracking setup
## Launched Advertising Campaigns
* Performance Max
* Google Shopping Product Campaigns
* Search Campaigns
* Remarketing
* Banner Advertising
Results Over the Entire Period of Work
Advertising Budget:
683,000 UAH
Received:
* over 1,270 orders
Advertising Revenue:
4,660,000 UAH
Average Order Value:
367 UAH
ROAS:
6.82
Advertising Return:
682%
Project Features
One of the main constraints of the project was the advertising budget.
Demand and potential for further scaling were significantly higher, but due to budget constraints, it was not possible to fully realize the potential of the advertising campaigns.
Despite this, a stable customer acquisition system was built, and effective advertising return was maintained throughout the entire collaboration period.
Result for the Business
Due to the correct structure of advertising campaigns, set up analytics, and constant optimization, it was possible to obtain over 1,270 orders and ensure over 4.6 million UAH in sales with a ROAS of 6.82.