Initial SEO optimization of the website

CMS: Webflow
The client, owner of the website https://www.rostu.agency/, contacted us with a request for initial SEO optimization and ensuring proper indexing in search engines. The website was relatively new, created on Webflow, and required significant work to improve its visibility in search engines and attract the target audience. The initial state of the website was characterized by a lack of basic SEO optimization, inadequate analytics, and no organic traffic.

Client's problem description

The main goal of the client was correct website indexing in search, absence of errors during website launch to indexing, and setting up an effective system for tracking results and user behavior. Additionally, it was important to create conditions for further development of the website and its content strategy.

Task/problem solution

Audit and analysis:
Conducted a full technical audit of the website to identify issues hindering indexing and ranking.
Collected semantic core, identified relevant keywords and phrases for the client's business.
Analyzed competitors in the niche to identify their strengths and weaknesses.

Meta-tag optimization:
Created unique and optimized meta titles and meta descriptions for each page of the website, considering keywords.

Analytics setup and tracking:
Installed and configured Google Tag Manager (GTM) for effective tag management.
Installed Google Analytics 4 (GA4) for data collection and analysis of traffic and user behavior.
Installed Google Search Console (GSC) for monitoring indexing and search queries.
Installed Microsoft Clarity for user behavior analysis using heatmaps and session recordings.
Provided the client with access to GSC and Microsoft Clarity.
Integrated GA4 with GSC for a more comprehensive data picture.

Conversion setup:
Configured conversion goals in GA4 via GTM and tested their operation.
Set up and verified events for tracking important user actions.

Technical optimization:
Created and configured robots.txt file to manage indexing.
Created and configured sitemap.xml file to facilitate indexing.
Removed pages with duplicate or no content from indexing.
Removed lorem ipsum placeholder texts from the code.
Optimized website loading speed by compressing images and using caching.

Content strategy:
The page already had quite good text, but a technical task was developed for rewriting the content for SEO optimization and including relevant keywords on the page.
Provided a link to the technical task and the ready text for the homepage.

Instruction and support:
Provided detailed instructions on using main analytics tools (Google Search Console, Google Analytics 4, Google Tag Manager, Microsoft Clarity).
Ensured client support at all stages of the work.

Results demonstration:
After optimization, the website began to be indexed by search engines and received its first clicks from search (screenshot from GSC: https://take.ms/tUwSt). The website's positions for target queries started to improve. The configured analytics allows tracking the effectiveness of work and user behavior. This indicates successful initial optimization and the beginning of active organic traffic and potential client engagement.