SEO optimization and website development for traffic growth
Case: Comprehensive SEO optimization and development of the website https://www.shtondadesign.com/ for increasing organic traffic and conversions
CMS: Webflow
Background
The client, owner of the website https://www.shtondadesign.com/, approached us with a request for comprehensive SEO optimization and further development of the site. The website was relatively new and required significant work to ensure its visibility in search engines and attract the target audience. The initial state of the site was characterized by a lack of basic SEO optimization, inadequate analytics, and low organic traffic levels.
Client's problem description
The main goal of the client was to increase organic traffic to the site, improve its rankings in search results for key queries, and set up an effective system for tracking results and user behavior. Additionally, it was important to create conditions for further site development and content strategy.
Problem-solving / task resolution
Audit and analysis:
Conducted a full technical audit of the site to identify issues hindering indexing and ranking.
Collected semantic core, identified keywords and phrases relevant to the client's business.
Analyzed competitors in the niche to identify their strengths and weaknesses.
Meta-tag optimization:
Created unique and optimized meta titles and meta descriptions for each page of the site, considering keywords.
Analytics setup and tracking:
Installed and configured Google Tag Manager (GTM) for effective tag management.
Installed Google Analytics 4 (GA4) for data collection and analysis of traffic and user behavior.
Installed Google Search Console (GSC) for monitoring indexing and search queries.
Installed Microsoft Clarity for user behavior analysis using heatmaps and session recordings.
Provided the client with access to GSC and Microsoft Clarity.
Integrated GA4 with GSC for a more comprehensive data picture.
Conversion setup:
Configured conversion goals in GA4 via GTM and tested their operation.
Set up and verified events for tracking important user actions.
Technical optimization:
Created and configured robots.txt file to manage indexing.
Created and configured sitemap.xml file to facilitate indexing.
Removed pages with duplicate or no content from indexing.
Optimized site load speed by compressing images and using caching.
Fixed 404 errors and other technical issues.
Content strategy:
Developed technical specifications for writing high-quality, SEO-optimized text for the homepage.
Provided links to the technical specifications and the ready-made text for the homepage.
Developed a plan for creating new content for the blog and other site sections.
Instruction and support:
Provided detailed instructions on using key analytics tools (Google Search Console, Google Analytics 4, Google Tag Manager, Microsoft Clarity).
Ensured client support at all stages of the work.
Results demonstration
After optimization, the site began actively indexing in search engines and receiving its first clicks from search (screenshot from GSC added to the report: https://take.ms/dhmvp). The site's positions for target queries started to improve. The configured analytics allows tracking effectiveness and user behavior. This indicates successful initial optimization and the beginning of an active process of attracting organic traffic and potential clients.
CMS: Webflow
Background
The client, owner of the website https://www.shtondadesign.com/, approached us with a request for comprehensive SEO optimization and further development of the site. The website was relatively new and required significant work to ensure its visibility in search engines and attract the target audience. The initial state of the site was characterized by a lack of basic SEO optimization, inadequate analytics, and low organic traffic levels.
Client's problem description
The main goal of the client was to increase organic traffic to the site, improve its rankings in search results for key queries, and set up an effective system for tracking results and user behavior. Additionally, it was important to create conditions for further site development and content strategy.
Problem-solving / task resolution
Audit and analysis:
Conducted a full technical audit of the site to identify issues hindering indexing and ranking.
Collected semantic core, identified keywords and phrases relevant to the client's business.
Analyzed competitors in the niche to identify their strengths and weaknesses.
Meta-tag optimization:
Created unique and optimized meta titles and meta descriptions for each page of the site, considering keywords.
Analytics setup and tracking:
Installed and configured Google Tag Manager (GTM) for effective tag management.
Installed Google Analytics 4 (GA4) for data collection and analysis of traffic and user behavior.
Installed Google Search Console (GSC) for monitoring indexing and search queries.
Installed Microsoft Clarity for user behavior analysis using heatmaps and session recordings.
Provided the client with access to GSC and Microsoft Clarity.
Integrated GA4 with GSC for a more comprehensive data picture.
Conversion setup:
Configured conversion goals in GA4 via GTM and tested their operation.
Set up and verified events for tracking important user actions.
Technical optimization:
Created and configured robots.txt file to manage indexing.
Created and configured sitemap.xml file to facilitate indexing.
Removed pages with duplicate or no content from indexing.
Optimized site load speed by compressing images and using caching.
Fixed 404 errors and other technical issues.
Content strategy:
Developed technical specifications for writing high-quality, SEO-optimized text for the homepage.
Provided links to the technical specifications and the ready-made text for the homepage.
Developed a plan for creating new content for the blog and other site sections.
Instruction and support:
Provided detailed instructions on using key analytics tools (Google Search Console, Google Analytics 4, Google Tag Manager, Microsoft Clarity).
Ensured client support at all stages of the work.
Results demonstration
After optimization, the site began actively indexing in search engines and receiving its first clicks from search (screenshot from GSC added to the report: https://take.ms/dhmvp). The site's positions for target queries started to improve. The configured analytics allows tracking effectiveness and user behavior. This indicates successful initial optimization and the beginning of an active process of attracting organic traffic and potential clients.
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Leonid Zamriy
 Khmelnitskyi 139 0
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Available for hire
137 Safes completed
1 arbitration
On the service 11 years
Offer work