Instagram Marketing | Personal Brand (Psychologist)

Goal:
Revive an inactive account, grow the audience, and drive sales of courses and consultations.

Starting Point:
— inactive Instagram account
— low engagement and audience activity

Solution:
— content strategy and content creation (posts, stories, reels)
— video editing and publishing
— audience engagement and community management
— support during live sessions
— setup and management of paid advertising
— assistance with launching and managing paid courses (Telegram)

Approach:
— reactivating the account through consistent content
— building trust through expert and relatable content
— increasing engagement (saves, shares, comments)
— converting audience into clients
— combining organic growth with paid campaigns

Outcome:
— increased engagement and activity
— growth in followers
— stronger personal brand positioning
— sales of courses and consultations

Key point:
The project demonstrates successful account revival and conversion of audience into paying clients.

Additional:
First results achieved within the first month of work.