Goal:
Launch and grow a brand from scratch, increase visibility, and attract customers through Instagram.
Solution:
— development of brand growth strategy
— account setup and visual identity
— content strategy and content creation
— planning and execution of advertising campaigns
Approach:
— working with a sensitive audience (plus size)
— focusing on trust, comfort, and body-positive messaging
— adapting content to real customer needs
— combining organic growth with paid campaigns
Result (first month):
— initial growth in reach and followers
— increased brand awareness
— foundation for future sales
Key point:
The project was built from zero with a strong focus on positioning and long-term growth.
Launch and grow a brand from scratch, increase visibility, and attract customers through Instagram.
Solution:
— development of brand growth strategy
— account setup and visual identity
— content strategy and content creation
— planning and execution of advertising campaigns
Approach:
— working with a sensitive audience (plus size)
— focusing on trust, comfort, and body-positive messaging
— adapting content to real customer needs
— combining organic growth with paid campaigns
Result (first month):
— initial growth in reach and followers
— increased brand awareness
— foundation for future sales
Key point:
The project was built from zero with a strong focus on positioning and long-term growth.