Integration of Twilio into the Workcowork management CRM system

IP telephony was connected to receive calls from the website. Data transmission to the CRM system was set up, with subsequent recording of the conversation for analytics. An OpenAI assistant was also connected for transcribing the conversation and analyzing adherence to the sales script.

Additionally, a goal was set up in Google so that calls lasting more than 30 seconds were considered goal achievements, which significantly increased the effectiveness of the campaign.