Jetpad: online store of gadgets and accessories

Jetpad — a Ukrainian online store for gadgets and accessories, specializing in selling a wide range of technology.
The project's task was to increase sales through advertising on Google Ads, focusing on improving conversions and return on ad spend (ROAS).

Task
Attract new customers to the website and increase the number of purchases through advertising campaigns on Google. The main KPI was to increase the number of transactions and improve the return on advertising investment.

Results
Over three months of active advertising campaigns, the number of sales increased from 50 to 240.

Sales volume increased from 49,589 UAH to 1,382,065 UAH.

Thanks to the optimization of advertising campaigns, ROAS rose from 4.85 to 16.69, indicating a significant improvement in the return on advertising investment.

Point A — February-April 2023

Number of sales from advertising — 50
Sales volume — 49,589 UAH.
ROAS — 4.85

Point B — after 3 months

Number of sales from advertising — 240
Sales volume — 1,382,065 UAH.
ROAS — 16.69