Law firm

Project NDA - I do not have the right to disclose all details
Task:

Bring quality traffic to the law firm's website and collect inquiries from people who are genuinely interested in legal services.

What was done:

Launched advertising campaigns with the goals: traffic to the website, applications in the form, and Direct.

Set targeting for men and women aged 28–55 in Tier-1 countries, with interests: business, legal services, immigration, real estate, finance.

Used A/B testing of creatives:

client case studies "before/after";

expert videos with lawyers;

banners with unique selling propositions: "Free consultation", "Legal support for business".

Segmented campaigns by areas: corporate law, immigration, taxes.

Disabled expensive placements, leaving only the most effective ones (Facebook + Instagram).

Results after 30 days:

Reached over 2.25 million people

Total impressions: 11.9 million

Ad clicks: 318,240

Average cost per click: $0.06

CTR (all): 2.67%

Total expenses: $19,349

Received hundreds of targeted inquiries through the website and Direct

The most successful campaign showed a CTR of 5.67% and CPC of only $0.05