Caravan: targeted advertising of shopping malls in Dnipro

Niche: Shopping Mall / Retail / Events
Period: 6 months (systematic promotion)
Task: Create a systematic flow of visitors, increase brand awareness in the region, and announce large-scale events (Winter Sales, March 8, School Holidays, etc.).

What has been done:
- Audience segmentation: Distribution into groups: family leisure, shopping lovers, parents.
- Event marketing: Launching separate campaigns for each information reason of the shopping mall.
- Reach strategy: Using "Traffic" and "Awareness" goals for maximum coverage of city residents.
- Adaptive creatives: Development of static and animated banners for each event.

Results:
- A stable advertising launch model has been built, allowing for predictable engagement of thousands of visitors at events.
- Millions of reach to the target audience in Dnipro city have been achieved.
- A regular flow of traffic to the website and Instagram profile of the shopping mall has been formed.
- Successful advertising campaigns have been implemented for 5+ major holiday and seasonal events.