Case of 1.2

This case is a good example of the importance of working with RK in the first month. In this case, the thematic niche was very widespread - a lot of potentially targeted keywords with different semantics. It was proposed to first test several obvious, and then not obvious semantic groups. As you can see, the obvious did not work immediately. The quick directions, based on the analysis of the first two weeks, gave a great result. Of course, it is worth understanding that statistics at this stage have a fairly low reliability rate, but it is still a bright example as it is sometimes important to adjust the RC in the first weeks after launch, regardless of expectations.