Beauty salon case

In the salon, there were plenty of "free windows," advertising was running without a request — classic.
We changed everything from scratch:

new visuals — not just "before/after," but processes, atmosphere, staff;
an offer that creates action — "refresh your image before autumn";
a clear funnel for online appointments through a form.

Result — 78 new clients for $480 and a fully booked schedule in 2 weeks.