We only worked with Performance Max because a year prior we separately tested Search and Shopping - and the best balance of scale and profitability was shown by PMax. Subsequently, optimization was carried out within a single campaign through adjustments to asset groups: segmentation by categories/models, updating creatives, and strengthening the most effective groups.
Results for the period: 3,840 conversions at $5.59 CPA, expenses $21,454.93, conversion value $175,654.22, ROAS 819%. Additionally: 172,073 clicks, CTR 7.42%, CPC $0.12 - the campaign scaled steadily without losing effectiveness.
Hashtags:
#GoogleAds #PPC #PerformanceMax #eCommerce #ROAS #GA4 #DigitalMarketing #BigLeadAgency
Results for the period: 3,840 conversions at $5.59 CPA, expenses $21,454.93, conversion value $175,654.22, ROAS 819%. Additionally: 172,073 clicks, CTR 7.42%, CPC $0.12 - the campaign scaled steadily without losing effectiveness.
Hashtags:
#GoogleAds #PPC #PerformanceMax #eCommerce #ROAS #GA4 #DigitalMarketing #BigLeadAgency