Massage therapist promotion case

Task:

Consistently acquire new clients, the client previously ran ads, there were leads, but they were expensive

Input data:

- 0 sales/month from targeting
- +/- completed profile

What has been done:

- Audit of competitors' profiles
- Audit of client's profile
- Presentation with audit of competitors + recommendations for profile improvement
- Analysis of competitors' ads
- Analysis of target audience
- Developed advertising launch strategy
- Initial results and their monitoring
- Scaling

Creatives:

Creatives were developed by our team, over 2-3 variations were tested, video format creatives performed the best

Results:

Budget: $38

Number of new clients: 11

Cost per client: $3

Number of leads: 25+

Cost per lead: $1.5