Task:
Consistently acquire new clients, the client previously ran ads, there were leads, but they were expensive
Input data:
- 0 sales/month from targeting
- +/- completed profile
What has been done:
- Audit of competitors' profiles
- Audit of client's profile
- Presentation with audit of competitors + recommendations for profile improvement
- Analysis of competitors' ads
- Analysis of target audience
- Developed advertising launch strategy
- Initial results and their monitoring
- Scaling
Creatives:
Creatives were developed by our team, over 2-3 variations were tested, video format creatives performed the best
Results:
Budget: $38
Number of new clients: 11
Cost per client: $3
Number of leads: 25+
Cost per lead: $1.5
Consistently acquire new clients, the client previously ran ads, there were leads, but they were expensive
Input data:
- 0 sales/month from targeting
- +/- completed profile
What has been done:
- Audit of competitors' profiles
- Audit of client's profile
- Presentation with audit of competitors + recommendations for profile improvement
- Analysis of competitors' ads
- Analysis of target audience
- Developed advertising launch strategy
- Initial results and their monitoring
- Scaling
Creatives:
Creatives were developed by our team, over 2-3 variations were tested, video format creatives performed the best
Results:
Budget: $38
Number of new clients: 11
Cost per client: $3
Number of leads: 25+
Cost per lead: $1.5