Case of 5

Advertised product: Autumn set in the yoga group of the Lviv Yoga Studio
Geo-targeting of the lions
The source of advertising is Google AdWords.
Traceable target actions - a complete application for registration in the group.
The task in 3 weeks is to bring a maximum of new students to several studio groups with a limited budget (1). The search demand for the topic is quite narrow, which makes the search conversion a high 5.75% (2). Thanks to the use of adaptive banners, it was also possible to obtain a high conversion by KMS: 1.45% (3). The final cost of the application was 54 UAH, 12.5% of the cost of the service for 1 month (3).
Period: 8-29 September 2016.
by: 1881
Price of the click: 1,07 UAH.
Cost: 2005 UAH
Number of conversions: 37
Conversion ratio: 2.1%
Cost of 1 application: 54 UAH
(Cost of payment of the course for 1 month: 400 UAH)