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After launching an advertising campaign in a expanded budget, in 2-3 months, Google Ads algorithms allowed the customer’s account to be able to use the stake targeting strategy with a conversion payment.That is, now, instead of paying for clicks, the advertiser has the opportunity to pay only if the user has moved to the site and has performed one of the intended target actions: purchase through the basket, filling the feedback form, etc.and d.Direct targeting strategy for the target audience with an expanded budget was mainly carried out on the basis of remarketing campaigns.This means that banner advertising in the CMS was shown only to those users who showed potential interest in the product (e.g., spent on the site more than 1-2 minutes, viewed more than 3 pages, etc.)and d.)This approach enabled even in the preparatory stages to ensure the recovery of advertising campaigns.Currently, the conversion cost ranges from $3 to $5, depending on the specificity of the campaign.Beyond these budgets, the strategy itself of the setting of interests cannot enter, making it the most efficient and economically profitable.
Work details
Added 4 February 2019
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Freelancer
Darya Loginova
Ukraine Ukraine  3  0

Available for hire Available for hire
2 Safes completed
On the service 9 years