Comprehensive Promotion of the Professional Shop
Social Media Advertising
Customer: A professional cosmetic store.
The task is to reduce the amount of marketing costs to 20% of the total income.
Target audience: women aged 18 to 65 who live in Ukraine.
327 conversions on the site, the cost of one conversion - $2.91
Conversions were received: 680 orders through the basket.
Profit: 446 603 UAH
The average check: 657 UAH
Advertising costs: 59,260 UAH
ROI = (reward expenditure) / advertising expenditure*100% = (446 603 UAH-59 260 UAH)/59 260 UAH * 100% = 654%
The conversion rate was 2.53%.
The task is to reduce the amount of marketing costs to 20% of the total income.
Target audience: women aged 18 to 65 who live in Ukraine.
327 conversions on the site, the cost of one conversion - $2.91
Conversions were received: 680 orders through the basket.
Profit: 446 603 UAH
The average check: 657 UAH
Advertising costs: 59,260 UAH
ROI = (reward expenditure) / advertising expenditure*100% = (446 603 UAH-59 260 UAH)/59 260 UAH * 100% = 654%
The conversion rate was 2.53%.