Creative for solar power plant advertising
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The client is a company that installs "turnkey" solar power plants for private households in Ukraine. The main goal of the advertising campaign is to stimulate potential clients to take action by highlighting the financial benefits of government support and accessible credit.
Task: create a creative that simultaneously functions as an informational trigger, an emotional push to act, and a visual confirmation of the offer's profitability.
What I did:
1. Focused attention on the main question that "catches" the potential client — “Are you still thinking?”
2. Immediately after that, placed the key benefit — government compensation of part of the costs, highlighted in green as a symbol of benefit and eco-friendliness.
3. Added the phrase “Credit from 0%” in a separate block for visual emphasis on financial accessibility.
4. Visually designed the creative in a style associated with nature and modern technologies: grass, solar panels, wind turbines, white background, and fresh accents.
5. Applied a composition where the technology appears massive and confident — like a reliable solution for the home.
Result:
The creative became part of a lead generation campaign on Facebook and Google Ads, showing high recognition in the target region. Simplicity of presentation, emphasis on real benefits, and ecological context helped the company convey the key message to a broad audience.
Task: create a creative that simultaneously functions as an informational trigger, an emotional push to act, and a visual confirmation of the offer's profitability.
What I did:
1. Focused attention on the main question that "catches" the potential client — “Are you still thinking?”
2. Immediately after that, placed the key benefit — government compensation of part of the costs, highlighted in green as a symbol of benefit and eco-friendliness.
3. Added the phrase “Credit from 0%” in a separate block for visual emphasis on financial accessibility.
4. Visually designed the creative in a style associated with nature and modern technologies: grass, solar panels, wind turbines, white background, and fresh accents.
5. Applied a composition where the technology appears massive and confident — like a reliable solution for the home.
Result:
The creative became part of a lead generation campaign on Facebook and Google Ads, showing high recognition in the target region. Simplicity of presentation, emphasis on real benefits, and ecological context helped the company convey the key message to a broad audience.