Crypto exchange - ensured brand recognition growth
Contextual Advertising
### About the Project
lavachange — a service that provides financial services focused on exchanging cryptocurrency for fiat money (cash, swift, invoice).
- Niche: Finance / Cryptocurrency exchange operations.
- Geography: Operating in **50+ countries
- Starting profile: At the beginning of operations, the profile had 172 subscribers
### Main Client Request
To ensure brand awareness growth and increase the number of subscribers on social media to build trust and reach a wider audience.
### Customer Engagement Tool
Targeted advertising on Facebook / Instagram focusing on promoting the profile and content (reels).
Two main content directions were tested for promotion:
1. Expert videos (reels): To demonstrate reliability and knowledge in the field of crypto exchange.
2. Meme/viral reels: For mass reach and attention grabbing.
### What Was Done?
- Campaigns were set up aimed at maximizing profile visits (Instagram profile visits) at the lowest cost.
- Various types of content were tested to identify the most effective connections.
### What Worked and What Didn't?
Viral content: Promoting reels provided an extremely low cost per profile visit, starting from $0.04
High traffic: Achieved massive traffic at a low cost, ideal for awareness goals (e.g., 1501 profile visits for $0.04).
Content with a high cost per click was turned off.
### Results (over 30 days)
Despite the main goal being subscriber acquisition, the campaign brought significant additional benefits:
- Subscriber growth: Gained 200+ new subscribers, achieving the main goal.
- Target leads: Additionally (as a bonus) attracted 20 targeted applications for exchange operations.
- Cost per profile visit (CPA): Best result — only $0.04
- Total traffic: Over the month, 3,500+ profile visits were attracted.
### What's Next?
Scaling: Increasing the budget for reel campaigns with a CPA of $0.04.
Monetization: Launching retargeting for 3500+ profile visitors** to convert them into clients.
Lead quality: Creating Lookalike audiences based on 20 targeted applications.
Warming up: Integrating expert content to enhance trust in the financial service.
lavachange — a service that provides financial services focused on exchanging cryptocurrency for fiat money (cash, swift, invoice).
- Niche: Finance / Cryptocurrency exchange operations.
- Geography: Operating in **50+ countries
- Starting profile: At the beginning of operations, the profile had 172 subscribers
### Main Client Request
To ensure brand awareness growth and increase the number of subscribers on social media to build trust and reach a wider audience.
### Customer Engagement Tool
Targeted advertising on Facebook / Instagram focusing on promoting the profile and content (reels).
Two main content directions were tested for promotion:
1. Expert videos (reels): To demonstrate reliability and knowledge in the field of crypto exchange.
2. Meme/viral reels: For mass reach and attention grabbing.
### What Was Done?
- Campaigns were set up aimed at maximizing profile visits (Instagram profile visits) at the lowest cost.
- Various types of content were tested to identify the most effective connections.
### What Worked and What Didn't?
Viral content: Promoting reels provided an extremely low cost per profile visit, starting from $0.04
High traffic: Achieved massive traffic at a low cost, ideal for awareness goals (e.g., 1501 profile visits for $0.04).
Content with a high cost per click was turned off.
### Results (over 30 days)
Despite the main goal being subscriber acquisition, the campaign brought significant additional benefits:
- Subscriber growth: Gained 200+ new subscribers, achieving the main goal.
- Target leads: Additionally (as a bonus) attracted 20 targeted applications for exchange operations.
- Cost per profile visit (CPA): Best result — only $0.04
- Total traffic: Over the month, 3,500+ profile visits were attracted.
### What's Next?
Scaling: Increasing the budget for reel campaigns with a CPA of $0.04.
Monetization: Launching retargeting for 3500+ profile visitors** to convert them into clients.
Lead quality: Creating Lookalike audiences based on 20 targeted applications.
Warming up: Integrating expert content to enhance trust in the financial service.