Laser Brno — laser hair removal studio
Laser Brno - laser hair removal studio.
At the start, the Laser Brno studio already provided a quality service, but the advertising did not match this level. It operated unsystematically, the cost of acquiring a client was astronomical, and analytics were almost non-existent. The studio owner could not predict workload or plan income — applications came in irregularly, and the launch in a new city (Bratislava) was under threat.
Task: completely restructure the process — from tracking to the account structure in Google Ads. Without transparency and hypotheses, this would have been just another "budget drain." We approached the project as a system, not just a campaign launch.
Results:
- Cost per click (CPC): the average cost per click over the entire period was 10.51 UAH, while in individual campaigns it dropped to 2.27 UAH (EN PMax), and in search campaigns it reached 24.44 UAH. This allowed balancing between traffic volume and its quality.
- Conversions: the number of conversions increased from 1 at the start (January 20, 2025) to 24 at the peak (March 10, 2025), with a total of 89 confirmed conversions over the period.
- CPA (cost per conversion): at the start — 3,503 UAH, and at the peak — only 226 UAH. The average CPA over the entire period was 641 UAH, which is below the average market rate for beauty and aesthetic services in Europe (950–1200 UAH).
- Spending dynamics: a total of 57,000 UAH was spent, with the share of effective weeks (with CPA < 300 UAH) exceeding 50% of all periods.
- Conversion rate for appointments (CR): a steady growth was recorded — from 1.11% to 8.61%. This indicator directly reflects the improvement in traffic quality after optimizing campaigns, adapting languages, and creatives.
At the start, the Laser Brno studio already provided a quality service, but the advertising did not match this level. It operated unsystematically, the cost of acquiring a client was astronomical, and analytics were almost non-existent. The studio owner could not predict workload or plan income — applications came in irregularly, and the launch in a new city (Bratislava) was under threat.
Task: completely restructure the process — from tracking to the account structure in Google Ads. Without transparency and hypotheses, this would have been just another "budget drain." We approached the project as a system, not just a campaign launch.
Results:
- Cost per click (CPC): the average cost per click over the entire period was 10.51 UAH, while in individual campaigns it dropped to 2.27 UAH (EN PMax), and in search campaigns it reached 24.44 UAH. This allowed balancing between traffic volume and its quality.
- Conversions: the number of conversions increased from 1 at the start (January 20, 2025) to 24 at the peak (March 10, 2025), with a total of 89 confirmed conversions over the period.
- CPA (cost per conversion): at the start — 3,503 UAH, and at the peak — only 226 UAH. The average CPA over the entire period was 641 UAH, which is below the average market rate for beauty and aesthetic services in Europe (950–1200 UAH).
- Spending dynamics: a total of 57,000 UAH was spent, with the share of effective weeks (with CPA < 300 UAH) exceeding 50% of all periods.
- Conversion rate for appointments (CR): a steady growth was recorded — from 1.11% to 8.61%. This indicator directly reflects the improvement in traffic quality after optimizing campaigns, adapting languages, and creatives.
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Oleksandr Hristich
 Zheltye Vody 90 0
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A little busy
91 Safes completed
2 arbitrations
On the service 10 years
Offer work