Launch of the Trading ADS company (Pmax/Trading)

Creation and setup of Google Ads advertising accounts, connection to Google Merchant Center and Google Analytics.

Launching product campaigns (Shopping Ads, Performance Max) using feeds from Merchant Center.

Development of search, display, and remarketing campaigns, including those based on target audience and business commercial objectives.

Audience segmentation and targeting work: geography, demographics, interests, user behavior.

Creating and optimizing ads: writing attractive headlines and descriptions, selecting effective keywords, working with ad extensions.

Setting up and optimizing bids and budgets, selecting strategies (manual management, automated strategies like Smart Bidding).

Campaign performance analysis: using Google Analytics and built-in Ads reports to track KPIs (CTR, CPA, ROAS).

A/B testing of ads and audiences to improve conversion rates and advertising budget efficiency.

Daily campaign optimization: disabling unprofitable keywords, adjusting bids, updating creatives.

Client consultations on using Google Ads and integrating with other digital marketing channels.