Merchant Center Settings

Responsibilities and tasks for Google Merchant Center:
Creating and setting up a Merchant Center account: connecting the domain, verifying site ownership, configuring all basic account parameters.

Preparing and uploading product feeds: creating feed files (XML, CSV, Google Sheets) according to Google requirements, checking for errors, and regularly updating.

Optimizing feed data: editing product titles, descriptions, images, categories, and attributes to improve visibility in Google Shopping and Performance Max.

Configuring shipping and tax settings in Merchant Center (if required for the target country).

Working with Google policies: monitoring compliance with Google requirements for products and websites, resolving reasons for disapproval or product blocks.

Integrating Merchant Center with Google Ads to launch product campaigns (Shopping and Performance Max).

Analytics and account quality support: tracking product statuses (approved, disapproved), fixing technical errors, ensuring a high account quality rating.

Consulting and training clients on effective use of Merchant Center and its integration into overall marketing strategy.