Launching a new high-ticket product on the market

Task:
Present a new value-based product, assess demand, and gather feedback.
Start — without ready-made materials, analytics, or a client interaction structure.

Actions:
- Market analysis, target audience, and competitors
- Developing the product concept: meaning, visual, messages
- Creating a landing page + setting up analytics
- Building a basic sales funnel
- Launching advertising: Google GDN, RLSA, remarketing, Meta Ads

Post-launch phase:
- Monitoring metrics across funnel stages
- Testing audiences, hypotheses, visuals
- Changing interaction mechanics (CTA, landing page structure, remarketing)
- Adjusting the budget based on results

Results (after 2 weeks):
6525 visits to the target page
86 leads (cost $4.01)
3 sales (high-ticket product)
ROMI: 1959%